{"product_id":"the-guide-to-starting-a-small-business","title":"The Guide to Starting a Small Business","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003e\u003cb\u003eTHE GUIDE to Starting a Small Business - \u003c\/b\u003e\u003ci\u003eYour no-fluff, no-jargon guide to going from idea to open for business.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003e\u003cstrong\u003eStarting a business is one of the most exciting things you will ever do.\u003c\/strong\u003e \u003cstrong\u003eIt is also one of the most overwhelming,  especially when you feel like everyone else seems to know things you don't.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eWhat structure should you choose?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eWhat do you actually need to register?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eWhat's the purpose of an ABN and do you need to collect GST?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eHow do you set up your finances so tax time doesn't break you?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eHow do you build a brand that actually stands out?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eWe have been there. And after 50 years of combined experience in marketing, sales, and business development between us, we decided to write the guide we wish we'd had.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003e\u003cb\u003eThe Starting a Small Business Guide covers everything:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eFrom choosing the right business structure and registering your ABN, to building your brand, setting up your website, finding your first clients, and knowing your numbers. All written in plain English. All in the right order. All practical enough to actually use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eInside you will find:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eA step-by-step guide to every registration you need, where to go, and what it costs. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eA full breakdown of domain names and hosting so you actually understand how a website works before you spend a cent on one. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eA colour psychology guide to help you choose your brand palette with intention. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eA customer avatar worksheet to get clear on exactly who you are talking to. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eBrand voice examples so you can finally define how your business sounds. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eA plain-English glossary of financial terms every business owner needs to know. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eAnd a complete launch checklist with every single action you need to take, in order, with a tick box next to each one.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003e\u003cb\u003eThis is not a textbook. It is a manual.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eThe kind you keep open on your desk, refer back to constantly, and actually finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eWhether you are still in the idea stage or you have already launched and realised there are gaps you need to fill, this guide will give you the clarity and confidence to move forward.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003e\u003cb\u003eYours for just $9.97\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eBecause the cost of getting the foundations right is nothing compared to the cost of getting them wrong.\u003c\/span\u003e\u003c\/p\u003e","brand":"feelseen","offers":[{"title":"Default Title","offer_id":48047732752596,"sku":null,"price":9.97,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/2967\/7268\/files\/How_to_start_a_small_business_Feel_Seen_Business_Guide.png?v=1780547702","url":"https:\/\/www.feelseen.com.au\/products\/the-guide-to-starting-a-small-business","provider":"feelseen","version":"1.0","type":"link"}