The Guide to Starting a Small Business

THE GUIDE to Starting a Small Business - Your no-fluff, no-jargon guide to going from idea to open for business.

Starting a business is one of the most exciting things you will ever do. It is also one of the most overwhelming,  especially when you feel like everyone else seems to know things you don't.

What structure should you choose?

What do you actually need to register?

What's the purpose of an ABN and do you need to collect GST?

How do you set up your finances so tax time doesn't break you?

How do you build a brand that actually stands out?

We have been there. And after 50 years of combined experience in marketing, sales, and business development between us, we decided to write the guide we wish we'd had.

The Starting a Small Business Guide covers everything:

From choosing the right business structure and registering your ABN, to building your brand, setting up your website, finding your first clients, and knowing your numbers. All written in plain English. All in the right order. All practical enough to actually use.

Inside you will find:

• A step-by-step guide to every registration you need, where to go, and what it costs. 
• A full breakdown of domain names and hosting so you actually understand how a website works before you spend a cent on one. 
• A colour psychology guide to help you choose your brand palette with intention. 
• A customer avatar worksheet to get clear on exactly who you are talking to. 
• Brand voice examples so you can finally define how your business sounds. 
• A plain-English glossary of financial terms every business owner needs to know. 
• And a complete launch checklist with every single action you need to take, in order, with a tick box next to each one.

This is not a textbook. It is a manual.

The kind you keep open on your desk, refer back to constantly, and actually finish.

Whether you are still in the idea stage or you have already launched and realised there are gaps you need to fill, this guide will give you the clarity and confidence to move forward.

Yours for just $9.97

Because the cost of getting the foundations right is nothing compared to the cost of getting them wrong.